Year: 2019 –2020 ■ Time span: 5 months ■ Product launch: 2020 ■ Type: realization - solo designer (dialogue with founders)
Recognition: NCD 2020 - project in 2nd round (Slovakia)
The main visual element of the studio's logo and identity is a geometrically divided square. The segments of square hide the very name SWHZ, symbolize stability, durability and regularity. With their strict geometric accuracy they also refer to the architecture, which in most cases is governed by set rules. The symbol also reflects its Asian origins, thus continuing the traditions of old Chinese culture and architecture.
The identity aims to have a credible effect on the client and also reflects the pleasant and friendly atmosphere in the studio, where new architectural designs and solutions are easily created. At the same time, the color of the logo and whole identity is based on the typically used concrete, as the basic building material, and the color of the sky, where many buildings in big Asian cities usually rise.
All the principles of visual identity are applied, among other things, in the studio's portfolio, on their website and processed into an extensive brand manual.
SWHZ Design Associates is a team of collaboration and communication focused architecture designers. Together we are making solution-driven and future-focused architecture designs that better our built environment.
We hold ourselves accountable for providing the best solutions to our clients, our team and for everyone in need of better solutions in architecture. Our vision is a dialogue focused architecture design platform, that is why we conduct our work as a flexible office where team members are passionate about design and focused on collaboration.
We are making better architecture together.